Shuriken Content
The Ninja’s Secret Weapon in Sales and Business Development
In the heat of a negotiation, when a prospect hesitates, do you have the right tool to cut through their doubts? Or do you find yourself scrambling for an answer, repeating the same explanations over and over?
Enter Shuriken Content—your arsenal of sharp, lightweight, and reusable content pieces designed to help you win the battle of persuasion. Just like a ninja never enters a fight unarmed, a skilled marketer or business developer should never step into a sales process empty-handed.
What Is Shuriken Content?
Shuriken Content is high-value, easy-to-share content that directly addresses objections, concerns, and decision-making roadblocks in your sales and negotiation process. It could be:
A concise blog post answering a common objection.
A short video breaking down a key benefit.
A social media post that subtly handles a recurring concern.
A clip from a speaking event showcasing your authority.
A podcast episode where you tackled the exact problem your prospect is facing.
A testimonial video proving the impact of your solution.
Each piece should be sharp, to the point, and easy to “throw” when the moment calls for it.
Why You Need Shuriken Content
Every sales conversation has friction points—questions, objections, or hesitations that slow the deal down. Instead of handling them manually every time, you pre-create content that addresses these challenges head-on.
Think of it like this:
A prospect questions your pricing? Send them a quick video where you explain the value behind your cost.
They’re unsure about switching providers? Share a case study proving why clients made the switch.
They’re stuck in indecision? Drop a powerful testimonial from a similar customer.
Instead of repeating yourself in every sales call, you deploy a shuriken and move forward.
How to Build Your Shuriken Arsenal
List the biggest objections, questions, and friction points in your sales process.
Turn each one into a piece of content—short, sharp, and reusable.
Store your shuriken in an easy-to-access format (a content library, a Notion page, a Google Drive folder, or even a simple Notes app).
Deploy them in real time when objections come up.
The goal is to create once and use multiple times—saving time, building credibility, and ultimately closing more deals.
Are You Going Into Battle Empty-Handed?
So, Ninja—how many shuriken do you have? Are you battling your sales process like a pro, or are you showing up unarmed, hoping to win on words alone?
The best business developers and marketers stack their arsenal over time, refining their content and sharpening their tools.
If you haven’t started yet, now is the time to forge your first shuriken. The battle is waiting.
