Sales Culture: How to set a Sales oriented culture?

Sales is everything.

Beyond, of course, closing deals, generating profitable revenue, solid pipelines, sales professionals are also a vital link between innovative products and the customers who can benefit from them. They often identify solutions for clients who may not yet realize they need them. In doing so, they take on multiple roles—they are educators, informing clients about new technologies; they are evangelists, passionately advocating for their solutions; they are consultants, offering strategic advice; they are financiers, finding financial solutions that make sense for both parties; and they are dealmakers, crafting agreements that are beneficial for all involved. 

Sales is partly a science, which is heavily shared throughout this book, and an art which you will craft over time, hopefully into a masterpiece. Sales requires an entrepreneurial and artistic spirit given the creativity you have to put in day in and day out to turn prospects into new clients. 

The culture for sales and mindset!

“It’s the head of the dog that wags the tail” You’ve heard about this expression? In business, it must be the function of sales that wags the tail. Why? Because every salary and even the value of the company depends on sales, should I say, profitable sales. While this book was written for sales people primarily I highly recommend spreading it through the rest of your organization. The more people read it, the more this will instill a culture for sales success and create teams more able to support sales and customers in closing more (profitable) deals. Sales is indeed a team sport: It takes the whole company to consistently beat up creeping competition and delight customers for the purpose of more business, more sales, more profits and better pay for everyone. Profitable revenue and a meaty pipeline is what tells you if you are doing a good job and if your business opportunity is a real one.