Divine Metrics
The Universal Laws of Entrepreneurship
Over the years, I’ve had the privilege of helping hundreds of entrepreneurs across the globe. My first entrepreneurs were Chinese, then French, then American. From there, I worked with founders in the Middle East, Africa, Latin America, and India. They came from all walks of life—Rich backgrounds, poor backgrounds. Men, women, every skin color, every accent, and every belief system.
I have worked with Christians, Muslims, Hindus, Jews, and also with entrepreneurs who believe in science, the universe, or energy as guiding forces. And through this journey, I realized something profound:
No matter where an entrepreneur comes from—whether their country is socialist or capitalist, a democracy or a dictatorship, at peace or in conflict—there are certain entrepreneurial truths that remain constant. These truths are measured by what I call Divine Metrics—universal principles that transcend culture, politics, and religion.
Entrepreneurship and the Universal Truth of Metrics
What I learned in the best entrepreneurial ecosystems—Silicon Valley, Boston, and beyond—is that certain key performance indicators (KPIs) reveal the truth about a business, no matter where you are. These metrics don’t lie, they don’t discriminate, and they apply to every founder, every company, and every market.
Here are the Divine Metrics that measure the real essence of entrepreneurship:
The ROI on Your Value Proposition – Are you truly offering value to your customers? Is what you’re building solving a real problem? If it does, the market rewards you. If it doesn’t, you will struggle.
Customer Satisfaction – Do your customers actually love your product? Are they happy with what you provide? Do they keep coming back?
Revenue as a Validation of Sales Ability – How much revenue are you generating? Money coming in is a signal of your ability to sell, your market fit, and the impact you’re making.
Profitability and Margins – Are you not just creating value but also keeping a slice of it for yourself? Are you making enough margins and profits to sustain and grow?
Cash Flow and Runway – Do you have enough cash to survive and grow? How well are you managing resources, forecasting, and sustaining your company?
But these are just internal metrics—metrics that measure the health of your company and its ability to serve customers.
6. The Impact Metric: How Much Good We Do vs. How Much Harm We Cause
A truly divine business doesn’t just optimize for profit—it optimizes for the betterment of humanity. This is the Impact Metric:
✅ How much good do we do?
How much are we enabling life, optimizing it, allowing human beings to thrive with fewer resources—so that resources can be shared with more people?
How does our business help people get access to knowledge, technology, wealth, food, education, or health?
Are we truly solving problems—not just creating products to sell?
Are we uplifting people or exploiting them?
❌ How much bad do we reduce?
How much less do we pollute, extract, and waste?
How do we evolve what life is about—not just taking, but sharing, sustaining, and bettering others?
How do we create a positive influence—encouraging good behavior, fairness, and ethical leadership instead of selfishness and destruction?
Do we help others rise, or do we crush them for our own gain?
Great businesses don’t just make money—they make the world better.
A company that enriches itself while draining the world’s resources, destroying nature, or harming communities is a failure by divine standards. A company that thrives while making the world better—that’s the kind of success that aligns with the deepest truths of the universe.
The Trials of Entrepreneurship: Faith Carries You Through
Along the journey of building something great, you will face:
Arrogance – From yourself or from others, making you question your place in the game.
Incompetence – Sometimes from those around you, sometimes even from yourself as you learn and grow.
Ignorance – People who won’t see the truth, who will resist change, who will doubt you.
Betrayal – Partners, employees, or even friends who disappoint you, act out of self-interest, or abandon you when you need them most.
Bad Souls – People who operate without ethics, who take advantage, who build by destroying others.
These trials are inevitable. But faith—whether in God, in the universe, or simply in the process—carries you through them.
Low Ethics Is Never Rewarded in the Long Run
I have seen it again and again:
Founders, investors who take shortcuts, cheat, lie, or manipulate may see short-term success. But in the long run, they always pay the price—whether through market rejection, internal collapse, or their own loss of purpose or wealth.
Entrepreneurs who act with integrity, resilience, and a commitment to doing the right thing eventually win—even if their path takes longer.
Mistakes, Rainy Days, and the Purpose of Struggle
Mistakes aren’t there to break us. They are there to teach us.
Rainy days exist so we appreciate the sunny ones.
Sunny days exist so we build resilience for when the storms come.
The best entrepreneurs don’t resist hardship—they learn from it. They don’t fear failure—they extract wisdom from it.
And most importantly, they don’t measure their success by wealth alone—but by how much good they create, how much less harm they do, and how they leave the world better than they found it.
The Entrepreneur’s Path: A Spiritual and Universal Journey
At its core, entrepreneurship isn’t just about building companies. It’s about growth—the growth of the founder as much as the business.
To succeed, you must:
See reality clearly. No excuses, no delusions—just truth.
Resist the sins of business. Laziness, greed, arrogance—they will kill you.
Operate with heart. Compassion, energy, love, and faith are the fuel for success.
Measure not just profit—but impact.
The best founders are guided by something deeper. They are warriors of truth, builders of value, and servants of others. Their success is measured not just by money, but by how well they align with these Divine Metrics—the universal, unifying truths of entrepreneurship.
And in that alignment, they find something even greater than success.
They find purpose.
And with that purpose, they don’t just build companies.
They build a better world.
