Best LinkedIn Post Formats

LinkedIn is one of the most powerful platforms for B2B companies to connect with decision-makers, build trust, and sell their products. But to succeed, it’s not just about using the right post formats—it’s about knowing exactly who your audience is and tailoring your message to them. In 2025, social selling is all about focus: speak directly to your clients’ needs and goals, and don’t waste time trying to appeal to everyone.

Important Notice: Don’t Freestyle It – Plan Thoughtfully

Before diving into the best-performing post formats, remember this: LinkedIn success doesn’t come from random, disconnected posts. Your content strategy, like your broader PR and communication plan, should be thoughtfully designed—like a kaleidoscope where every element works together to create a clear and impactful message. Ask yourself:

• What is the purpose of this post?

• Does it fit into the bigger picture of my communication strategy?

• How does it support the sales outreach you or your team is doing?

A well-thought-out plan ensures that every post adds value and aligns with your goals.

1. Native Videos – Build Trust Quickly

Native videos (uploaded directly to LinkedIn) are the top-performing format in 2025. They allow you to connect with your audience in a personal and professional way, making them perfect for demonstrating your product or sharing client success stories.

• What works best:

  • Product demos: Highlight key features and show your product solving real-world problems.

  • Customer success stories: Let your clients explain how your product transformed their business.

  • Behind-the-scenes content: Showcase your processes, innovations, or team culture.

• Why it works:
  Videos are emotional, visual, and fast. They stop the scroll and build trust better than any other format. Include captions to make them accessible to users who watch without sound.

2. Carousel Posts & Cheat sheets– Educate and Engage

Carousel posts (swipeable PDFs or documents) are ideal for breaking down complex topics or telling a structured story. They’re highly interactive and keep users engaged for longer.

• What works best:

  • Step-by-step guides: Educate your audience on how to solve a problem with your product.

  • Case studies: Highlight real-world ROI, measurable benefits, and client success stories.

  • Product comparisons: Show how your product outshines the competition.

  • Targeted Cheat sheets: Create and share Cheat sheets useful to your targeted audiences

• Why it works:
  Carousels are visually engaging, easy to follow, and perfect for presenting professional, actionable content.

3. LinkedIn Live Streams – Create Real-Time Engagement

Live streams allow you to interact with your audience in real time, fostering authentic connections. They’re perfect for big announcements or interactive discussions.

• What works best:

  • Product launches: Announce and demonstrate new products live.

  • Panel discussions: Host conversations with industry experts or clients.

  • Q&A sessions: Engage directly with your audience and answer their questions.

• Why it works:
  LinkedIn Live boosts your reach while creating an authentic, unscripted interaction with your audience. It’s a powerful way to showcase thought leadership and build trust.

4. Multi-Photo Posts – Show, Don’t Just Tell

Multi-photo posts let you tell a visual story, making them ideal for event recaps or showcasing products in real-life scenarios.

• What works best:

  • Event coverage: Highlight key moments from trade shows, launches, or networking events.

  • Product use cases: Show how your product is being used successfully by clients.

• Why it works:
  Visual storytelling creates emotional connections and makes your brand relatable. Pair photos with a concise, compelling caption for the best results.

5. Document Posts – Go In-Depth

Document posts allow you to share detailed, professional content in a downloadable format. They’re great for technical buyers or decision-makers who need more information.

• What works best:

  • Whitepapers or reports: Educate your audience on industry trends or challenges.

  • Product specs: Provide detailed technical information.

  • Sales presentations: Highlight insights, data, or ROI-focused arguments.

• Why it works:
  This format positions you as an expert and gives your audience in-depth content to evaluate your product.

6. Polls – Spark Engagement and Curiosity

While polls are less impactful for direct selling, they’re still effective for starting conversations and gathering insights from your audience.

• What works best:

  • Ask about common challenges your product can solve.

  • Let your audience vote on product features or industry trends.

• Why it works:
  Polls are interactive and provide a quick way to engage your audience while learning more about their needs.

7. The Classic Post or Article + Visual Media – Blend Depth and Engagement

This format combines a short, impactful post or an in-depth article with visual media to balance storytelling and engagement. It’s versatile and works for both quick updates and longer thought leadership content.

• What works best:

  • Classic Post + Visual Media: Share a concise narrative with a striking image, infographic, or chart to illustrate your point.

  • Classic Article + Visual Media: Publish a long-form article with embedded visuals like screenshots, data charts, or product photos for a polished and professional look.

• Why it works:
  The written content provides depth, while the visual media grabs attention. This format is ideal for sharing insights, data-driven stories, or showcasing success stories.

• Pro Tip: Use a clear, high-quality image or graphic that complements your message. Strong visuals make your content more memorable and credible.

Focus on Your Clients First

No matter the format, the key to LinkedIn success in 2025 is focusing on your clients’ needs. Be specific, relatable, and authentic.

• Speak directly to your audience: Don’t try to appeal to everyone. Tailor your message to solve your clients’ specific challenges.

• Create excitement: Involve your audience with stories, visuals, and interactive content that resonates with their goals.

• Leverage others to amplify your message: While your clients should always be the focus, involving partners, employees, or industry influencers can broaden your reach and add credibility.

Practical Social Selling Tips for LinkedIn

1. Plan ahead: Use live streams, videos, and carousel posts strategically for launches, demos, or educational content.

2. Engage directly: Respond to comments and questions to nurture relationships.

3. Include CTAs: Every post should guide your audience to take the next step—whether that’s booking a demo, downloading a guide, or visiting your website.

4. Repurpose content: Turn articles into shorter posts, live streams into videos, and carousels into infographics to maximize their reach.

By focusing on formats like native videos, carousels, and LinkedIn Live, and incorporating The Classic Post or Article + Visual Media into your strategy, you’ll create content that connects deeply with your audience and drives real results. Remember: every piece should be part of your bigger communication strategy—just like a kaleidoscope.